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| WAYFINDING .

|  Group project  |

|  Ual x Bgu -  july 2017-sept. 2017  |

Design proposal for the city of Kawagoe, Japan in response to the 2020 Olympic Games. ‘Wayfinding’ is an urban design project consisting in the creation of a comprehensive and universal way-finding system. The proposal can be summed up as a wayfinding package consisting of a series of elements that work together: a typeface, a wayfinding game, a series of benches (inspired by the local emblem that is the sweet potato) and vertical signage as well as a map in conjunction with the two previous elements.